Science has proven that time spent immersed in nature can make us happier, healthier, and less stressed. We call that The British Columbia Effect.
BC’s big backyard inspires introspective personal journeys and unbridled adventures. Our cities, set on the doorstep of the wild, make it easy to step into nature and explore the endless possibilities of the outdoors. Our people connect explorers with unexpected moments that renew the human spirit.
Learning about a destination directly from its residents can reveal layers and experiences that visitors may miss. In the Love For BC video series, British Columbians share the things that drive and inspire them, showcasing their heartfelt pride of place.
Watch the VideosFrom the lush green that carpets the base of towering, centuries-old trees, to the salmon that attract grizzlies, black bears, and birds to feed, the rainforest represents a cycle of life in perfect balance.
Learn MoreSkiing and snowboarding in BC should be among every mountain lover’s life goals. Learn how to make the most of your winter holiday, on and off the slopes.
Start PlanningSpring and summer in BC mean warm weather, long days, and plenty of time spent in nature. Whether you’re looking for adventure in the mountains or relaxation by the sea, an urban escapade or an immersive cultural experience, you can find it here.
In autumn, enjoy the benefits of harvest time with local food and drink, breathe in the crisp air under a blanket of stars, soak in natural hot springs, or get cozy in a cabin. Fall foliage adds a splash of colour, and temperatures are still mild enough to enjoy the outdoors. Fall is the perfect time to reset.
Winters in BC are known for fresh powder, with 10 mountain ranges and 13 ski resort to explore, including legendary Whistler Blackcomb. Both cat-skiing and heli-skiing were pioneered here, and there are more than 50 Nordic ski areas to choose from. Non-skiers can enjoy snowshoeing, storm watching, and more.
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