All non-essential travel into, out of, and around BC must be avoided. Learn more


British Columbia’s big backyard inspires introspective personal journeys and unbridled adventures. Our cities, set on the doorstep of the wild, make it easy to step further into nature and explore the endless possibilities of the outdoors. Our people connect explorers with unexpected moments that renew the human spirit.

Visual Stories from local businesses

Where Nature is Nurtured

From massive mountain ranges and windswept beaches to rainforests overflowing with life, discover how BC’s diverse landscapes shape our people and culture.

The Bear, The Fish, The Root & The Berry at Spirit Ridge Resort | David McIlvride

Support Your Indigenous Eateries

British Columbians, support your local Indigenous restaurants with COVID-19 safe dining or tuck in at home to menus that lift up locally-sourced, high-quality ingredients, and Indigenous culinary traditions.

Learn More
Mount Revelstoke National Park | Ryan Creary

What the Heck is Forest Bathing? 5 Things You Didn’t Know About Shinrin-Yoku in BC

Forest bathing is the latest health trend—but what exactly is it, anyways? Translated from the Japanese term shinrin-yoku, forest bathing is also known as forest therapy. It’s kind of like hiking through the forest. It’s kind of like meditating amongst the trees. Yet it’s not exactly either.

Learn More
Kelowna | Andrew Strain

Ways to Save in BC

Planning a future trip in BC? Discover offers and travel deals to save on your next BC getaway.

Save Now

Click the photos below and discover stories about what British Columbians love most about BC.