British Columbia’s untamed nature speaks to the soul. Our vast landscape inspires introspective personal journeys and unbridled adventures. Our people connect explorers with unexpected moments that renew the human spirit. Our cities, set on the doorstep of the wild, make it easy to step further into nature and explore the endless possibilities of the outdoors.

Visual Stories

Where Nature is Nurtured

From massive mountain ranges and windswept beaches to rainforests overflowing with life, discover how BC’s diverse landscapes shape our people and culture.

Take a 360° tour of BC's Muskwa-Kechika

Explore BC’s “Serengeti of the North” without leaving your home.

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Shaped By The Wild

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From Ski Racer to Mountaineer

Professional skier Christina Lustenberger’s expertise and passions were shaped by BC’s mountains—where she calls home.

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Taste the British Columbia Effect

In British Columbia, food connects us to the land, to the moment, to our sense of well-being; it nourishes our souls as well as our bodies, allowing us a taste of what locals call the British Columbia Effect.

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Fall in Love with BC

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Fall in Love With BC

Considering rescheduling your spring or summer trip to this fall? See our suggestions for the best fall destinations and activities across the province.

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Tag your BC experiences with #exploreBC. We feature our favourites here!