Science has proven that time spent immersed in nature can make us happier, healthier, and less stressed. We call that The British Columbia Effect.

BC’s big backyard inspires introspective personal journeys and unbridled adventures. Our cities, set on the doorstep of the wild, make it easy to step into nature and explore the endless possibilities of the outdoors. Our people connect explorers with unexpected moments that renew the human spirit.

BC Trip Ideas

a person stands on a rocky bluff overlooking a big lake, with mountains in the background.
Slocan Lake | Kari Medig

Love for BC

Learning about a destination directly from its residents can reveal layers and experiences visitors may otherwise have missed. In the Love for BC video series, proud British Columbians share some of their favourite things about the province they call home.

Watch the Videos
A person walks through thick, lush rainforest surrounded by moss-covered trees
Graham Island, Haida Gwaii | Ian Holmes

BC's Temperate Rainforest

From the lush green that carpets the base of towering, centuries-old trees, to the salmon that attract grizzlies, black bears, and birds to feed, the rainforest represents a cycle of life in perfect balance.

Learn More
Skiing through powder at Whitewater Ski Resort in the Kootenay Rockies
Whitewater Ski Resort | Kari Medig

Five Must-Do Ski Trips in BC

Skiing and snowboarding in BC should be among every mountain lover’s life goals. Learn how to make the most of your winter holiday, on and off the slopes.

Start Planning

You, Elevated

Length -

Summer Trip Ideas

BC Seasons

Spring and summer in BC mean warm weather, long days, and plenty of time spent in nature. Whether you’re looking for adventure in the mountains or relaxation by the sea, an urban escapade or an immersive cultural experience, you can find it here.

In autumn, enjoy the benefits of harvest time with local food and drink, breathe in the crisp air under a blanket of stars, soak in natural hot springs, or get cozy in a cabin. Fall foliage adds a splash of colour, and temperatures are still mild enough to enjoy the outdoors. Fall is the perfect time to reset.

Winters in BC are known for fresh powder, with 10 mountain ranges and 13 ski resort to explore, including legendary Whistler Blackcomb. Both cat-skiing and heli-skiing were pioneered here, and there are more than 50 Nordic ski areas to choose from. Non-skiers can enjoy snowshoeing, storm watching, and more.

Whistle Buoy Brewery in Victoria | Hubert Kang

Travel Deals

Explore the latest travel deals and special offers in BC.

Find Deals

Travel Deals

Explore the latest travel deals and special offers in BC.

Find Deals

See what's happening now with these recent posts.