Salmon Arm (population 16,305) is the economic hub of the Shuswap Lakes region and a four-season tourist destination.
Driving into town from the east on the Trans-Canada Highway, the panoramic view of Shuswap Lake, rolling farmland, forested highlands and mountains offers many clues to what attracts people. They come for bird watching, water activities, golf, hiking, cycling, winter activities, agri-tourism, history and the arts.
Salmon Arm has always maintained the spirit of a small agricultural town with community-minded residents – both life-long and newly arrived – who get involved in the things that make visitors feel welcome.
Locals say it's dangerous to retire here, because there's so much to do – pouring their time and expertise into projects like preserving and enhancing the wetlands of Salmon Arm Bay, organizing the Reino Keski-Salmi Loppet at Larch Hills Cross-Country Ski Area, welcoming visitors to the RJ Haney Heritage Village & Museum; mounting amateur theatrical productions and helping to stage the Salmon Arm Roots & Blues Festival.