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  • Know Before You Go

    Get weather alerts, travel requirements, and more.

    Know Before You Go
  • Hiking in Mount Robson Provincial Park.

    Rainforest to Rockies

    The iconic journey from Vancouver on the Pacific Ocean to the Canadian Rockies.

    Rainforest to Rockies
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  • Know Before You Go

  • Rainforest to Rockies

Welcome to Destination British Columbia’s travel trade website, your one-stop-shop for tools, resources and contacts to assist you in promoting BC, Canada! 

Explore the endless possibilities awaiting your clients in British Columbia. Let’s dive into inspiration and create unforgettable experiences together. 

Sales Tools

Brand guidelines, tools and resources to support the tourism marketing of British Columbia, Canada.

Atna Laker with Lakes District Air, departing out of Burns Lake. Flight seeing.

Super Natural British Columbia Brand Guidelines

A global brand with a common look and feel helps BC stand out and be memorable with consumers. Here is your guide to BC’s destination brand.

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A person hiking in the woods in North Vancouver

Images, Video & B-roll

Collection of images, b-roll, videos, travel stories, maps, and more, from Destination British Columbia, and tourism organizations around the province.

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Canada's highest suspension bridges.

Rainforest to Rockies Brand Toolkit

Rainforest to Rockies is the quintessential Canadian journey along ever-changing landscapes. This toolkit is your quick reference guide to all the tools produced for this brand.

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Trip Planning

Helpful information to assist with trip planning for British Columbia, Canada.

A person sits on a rocky shore looking out at a small waterfall in a canyon. Suggested itineraries for travel trade
Getting here & around
Indigenous Tourism BC Trip Planner
Kelowna | Andrew Strain BC fact sheet (PDF)
Cruise ship schedule - Vancouver (PDF)
Cruise ship schedule - Seattle (PDF)
Northern Rockies Lodge with small lakeside cabins, views of the mountains and a float plane parked out front. YVR - Airlines and destinations
Trip ideas

Training Programs

Programs designed for destination training, skills training and product knowledge.

DBC Learning Centre

Enhance your marketing, insight, and visitor experiences. The  Destination BC Learning Centre is a database of learning and resources.
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Go2HR

Human resources, training and more, for BC’s tourism industry.
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Destination Canada’s Canada Specialist Program

Canadian destination training for global travel trade.
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Destination Vancouver’s Specialist Program

Travel Trade training and resources for Vancouver, BC
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Tourism Richmond’s Specialist Program

Travel trade training and resources for Richmond, BC.
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Destination Greater Victoria - Travel Trade Page

Travel Trade resources for Victoria, BC.
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Tourism Whistler - Travel Trade Page

Travel Trade resources for Whistler, BC.
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Tourism Kamloops - Travel Trade Page

Travel Trade resources for Kamloops, BC.
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Tourism Sun Peaks - Travel Trade Page

Travel Trade resources for Sun Peaks, BC.
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Tourism Industry

Links to key tourism organizations in Canada.

Destination BC

Visit Site

BC’s Tourism Regions Contacts

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Indigenous Tourism BC

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Tourism Industry Association of BC (TIABC)

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Destination Canada

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Indigenous Tourism Industry of Canada (ITAC)

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Tourism Industry Association of Canada (TIAC)

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Canadian Inbound Tourism Association +(CITAP)

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#explorebc

See what's happening now with these recent posts.

photo by pnw_past caption reads: Taking in the views seatoskygondola tourismsquamish . . . . #pacificnorthwest #pnw #pnwpast #pnwlife #pnwcollective #pnwphotographer #pnwhiking #pnwwonderland #pacific #westcoast #westcoasttrail #love #beautifulbc #explorebc #tourismbc #travelbc #beautifulbritishcolumbia #discoverbc #vancouver #seatosky #seatoskygondola #seatoskyhighway #squamish #squamishbc #howesound #ocean #pacificocean #winter #oceanview #mountains
@pnw_past
photo by pnw_past caption reads: Taking in the views seatoskygondola tourismsquamish . . . . #pacificnorthwest #pnw #pnwpast #pnwlife #pnwcollective #pnwphotographer #pnwhiking #pnwwonderland #pacific #westcoast #westcoasttrail #love #beautifulbc #explorebc #tourismbc #travelbc #beautifulbritishcolumbia #discoverbc #vancouver #seatosky #seatoskygondola #seatoskyhighway #squamish #squamishbc #howesound #ocean #pacificocean #winter #oceanview #mountains
pnw_past
December 3
Taking in the views seatoskygondola tourismsquamish . . . . #pacificnorthwest #pnw #pnwpast #pnwlife #pnwcollective #pnwphotographer #pnwhiking #pnwwonderland #pacific #westcoast #westcoasttrail #love #beautifulbc #explorebc #tourismbc #travelbc #beautifulbritishcolumbia #discoverbc #vancouver #seatosky #seatoskygondola #seatoskyhighway #squamish #squamishbc #howesound #ocean #pacificocean #winter #oceanview #mountains
photo by Shota Ida caption reads: Decided this should live permanently here and not just on Strava. First turns of the season were accompanied by some beautiful light! A photo from a great day with friends refreshing rescue skills with John from selkirk_powder_descents Highly recommend! Snow may be lacking in the alpine (and everywhere really) but the views sure are not. Not a bad view or spot to practice some searching and digging skills before drawing some squiggles in the snow. Pray for snow ❄️ #revelstoke #therealstoke #explorebc #rogerspass
@shotaida
photo by Shota Ida caption reads: Decided this should live permanently here and not just on Strava. First turns of the season were accompanied by some beautiful light! A photo from a great day with friends refreshing rescue skills with John from selkirk_powder_descents Highly recommend! Snow may be lacking in the alpine (and everywhere really) but the views sure are not. Not a bad view or spot to practice some searching and digging skills before drawing some squiggles in the snow. Pray for snow ❄️ #revelstoke #therealstoke #explorebc #rogerspass
Shota Ida
November 30
Decided this should live permanently here and not just on Strava. First turns of the season were accompanied by some beautiful light! A photo from a great day with friends refreshing rescue skills with John from selkirk_powder_descents Highly recommend! Snow may be lacking in the alpine (and everywhere really) but the views sure are not. Not a bad view or spot to practice some searching and digging skills before drawing some squiggles in the snow. Pray for snow ❄️ #revelstoke #therealstoke #explorebc #rogerspass
photo by #MySovereign caption reads: Beautiful blue bird afternoon today! We're over joyed to see many teams and groups out training. Happy to announce there's snow in the forecast starting Friday! ❄️☃️ #xcski #crosscountryski #mysovereign #vernonbc #canadasplayground #okanagan #britishcolumbia #explorebc #silverstar #sovereignlake #nordicski #biathlon
@sovereignlake
photo by #MySovereign caption reads: Beautiful blue bird afternoon today! We're over joyed to see many teams and groups out training. Happy to announce there's snow in the forecast starting Friday! ❄️☃️ #xcski #crosscountryski #mysovereign #vernonbc #canadasplayground #okanagan #britishcolumbia #explorebc #silverstar #sovereignlake #nordicski #biathlon
#MySovereign
November 29
Beautiful blue bird afternoon today! We're over joyed to see many teams and groups out training. Happy to announce there's snow in the forecast starting Friday! ❄️☃️ #xcski #crosscountryski #mysovereign #vernonbc #canadasplayground #okanagan #britishcolumbia #explorebc #silverstar #sovereignlake #nordicski #biathlon

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