The British Columbia Effect

Science has proven that time in nature can make us happier, more creative, and less stressed. We call that the British Columbia Effect. 

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The Nature Fix by Florence Williams documents the evidence, but you’ve likely already felt the proof. Your shoulders relaxing as you sit on a rocky seaside perch, taking in the sound of crashing waves. The surge in creativity gleaned by the natural designs of the rainforest. The perspective gained in the presence of towering mountains. 

Find Clarity in the Mountains

Nature has a lasting effect on us and research shows that the bigger the nature, the better. A retreat to BC’s majestic mountain ranges can teach and shape you by bringing clarity and a wider perspective.

Relax in the Rainforest

Research confirms that spending extended time in nature affects the way we feel, but why not feel it for yourself? Take in the lush greenery of BC’s temperate rainforest and observe your stress levels dissipate.

Be Soothed by the Ocean

Interacting with blue spaces has repeatedly shown to have a positive impact on our mental health. Let the blue serenity of BC’s coasts buff away at life’s tensions and flood you with mood-lifting neurochemicals.

See it for yourself

The Unexpected Effects of Viewing Wildlife

British Columbia is teeming with life, abundant with opportunities for learning and transformation if you open your eyes—and yourself.

Tune into nature’s rhythms by closely observing its movements—and its stillness—and feel the therapeutic benefits of immersing yourself in the wilderness. 



Experience the benefits

Start Planning Your BC Experience

Getting Here & Around

Visitors to British Columbia can arrive by air, road, rail, or ferry.

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Five-star hotels, quaint B&Bs, rustic campgrounds, and everything in between.

Rest Your Head

Know what to expect in communities across the province.

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Did you know that Seattle is only 100 miles from the Canadian border? From there, the options to explore are endless. British Columbia is 364,764 sq miles, that’s bigger than most countries, so give yourself a week or more to discover the big-nature experiences throughout the province.

Read More about the British Columbia Effect

We were made to be in nature. Science has proven it. We were meant to breathe it all in, fill our lungs and our minds. We are meant to get our feet wet and our hands dirty and stare in wonder.

You belong in the wild. You belong in British Columbia.