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The British Columbia Effect

Science has proven that time in nature can make us happier, more creative, and less stressed. We call that the British Columbia Effect. 

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The Nature Fix by Florence Williams documents the evidence, but you’ve likely already felt the proof. Your shoulders relaxing as you sit on a rocky seaside perch, taking in the sound of crashing waves. The surge in creativity gleaned by the natural designs of the rainforest. The perspective gained in the presence of towering mountains. 

Be Soothed by the Ocean

Interacting with blue spaces has repeatedly shown to have a positive impact on our mental health. Let the blue serenity of BC’s coasts buff away at life’s tensions and flood you with mood-lifting neurochemicals.

Relax in the Rainforest

Research confirms that spending extended time in nature affects the way we feel, but why not feel it for yourself? Take in the lush greenery of BC’s temperate rainforest and observe your stress levels dissipate.

Find Clarity in the Mountains

Nature has a lasting effect on us and research shows that the bigger the nature, the better. A retreat to BC’s majestic mountain ranges can teach and shape you by bringing clarity and a wider perspective.

Photo: Jeremy Koreski

Busy L.A. Chef Discovers the British Columbia Effect

We invited LA chef, restaurant owner, and Top Chef winner Brooke Williamson to discover the healing power of nature on a memorable journey into the wilderness of British Columbia.

Watch Brooke’s transformation in a short film documenting her experience and learn more about how she discovered the British Columbia Effect.



See Brooke's transformation


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British Columbia delivers big-nature experiences, thanks to lush forest, more than 15 thousand miles of coastline, and towering mountain ranges. At 364,764 square miles, BC is bigger than most countries so give yourself a week or more to explore throughout the province.

Read More about the British Columbia Effect

We were made to be in nature. Science has proven it. We were meant to breathe it all in, fill our lungs and our minds. We are meant to get our feet wet and our hands dirty and stare in wonder.

You belong in the wild. You belong in British Columbia.