The British Columbia Effect

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Science has proven that time in nature can make us happier, more creative, and less stressed. We call that the British Columbia Effect. The Nature Fix by Florence Williams documents the evidence, but you’ve likely already felt the proof. Your shoulders relaxing as you sit on a rocky seaside perch, taking in the smell of the coastal breeze and the sound of crashing waves. The perspective gained in the presence of towering mountains. The boost in creativity after studying the complex patterns and natural designs in the rainforest.


Island Lake at Island Lake Lodge near Fernie | Kari Medig

Try Forest Bathing

Translated from the Japanese term shinrin-yoku, forest bathing is also known as forest therapy. It’s kind of like hiking through the forest. It’s kind of like meditating amongst the trees. Yet it’s not exactly either.

The forest itself is the therapist. The forest does all the work.

—Haida Bolton, Forest Therapy Guide

Learn More

British Columbia delivers big-nature experiences, thanks to lush forest, more than 15 thousand miles of coastline, and towering mountain ranges. At 364,764 square miles, BC is bigger than most countries so give yourself a week or more to explore throughout the province.

Start Planning Your BC Experience

Getting Here & Around

Visitors to British Columbia can arrive by air, road, rail, or ferry.

Visit Today

Five-star hotels, quaint B&Bs, rustic campgrounds, and everything in between.

Rest Your Head

Know what to expect in communities across the province.

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Tag your BC experiences with #exploreBC. We feature our favourites here!