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The British Columbia Effect

Science has proven that time in nature can make us happier, more creative, and less stressed. We call that the British Columbia Effect. 

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The Nature Fix by Florence Williams documents the evidence, but you’ve likely already felt the proof. Your shoulders relaxing with a long exhale as you take in the panoramic view from a mountain peak. The surge in creativity gleaned by the natural designs of the rainforest. The perspective gained from witnessing the change of seasons.

Get Connected with Wildlife

Tune into nature’s rhythms by closely observing its movements—and its stillness—and feel the psychological benefits of immersing yourself in the wilderness.

Find Clarity in the Mountains

Nature has a lasting effect on us and research shows that the bigger the nature, the better. A retreat to BC’s majestic mountain ranges can teach and shape you by bringing clarity and a wider perspective.

Relax in the Rainforest

Research confirms that spending extended time in nature affects the way we feel, but why not feel it for yourself? Take in the lush greenery of BC’s temperate rainforest and observe your stress levels dissipate.


10 major mountain ranges in which to find clarity and perspective,
more than 27 thousand kilometres of coastline to buff away at life’s tensions,
14 distinct ecological zones to connect you to your true nature, and
over 1,000 protected areas to inspire
awe and creativity.

…Just steps away from our urban centres.

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Explore British Columbia’s cities, and then go a step wilder.

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Getting Here & Around

Visitors to British Columbia can arrive by air, road, rail, or ferry.

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Five-star hotels, quaint B&Bs, rustic campgrounds, and everything in between.

Rest Your Head

Know what to expect in communities across the province.

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Tatogga Lake, Northern BC | Andrew Strain

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Read More about the British Columbia Effect

We were made to be in nature. Science has proven it. We were meant to breathe it all in, fill our lungs and our minds. We are meant to get our feet wet and our hands dirty and stare in wonder.

You belong in the wild. You belong in British Columbia.