Smithers Visitor Centre Goes 'Mobile'
August 29, 2006 | Tips from Us > Smithers, Cruising
As most Visitor Centre staff know, not all visitors--for one reason or another--don't go to the Visitor Centre. In Smithers, we understood this but wanted to do something about it. We created the Smithers "VIBE". "VIBE" stands for Visitor Information Bettering Our Economy. It's a pilot project to measure the effectiveness of of a mobile Visitor Centre. And so far, we've had very encouraging results. Staffed by two Visitor Counsellors, our specially equipped van visits our airport, railway and bus station on a daily basis. Together with an identifiable tent, we also set up at 'touristy' spots around town and at special events. VIBE is entirely sponsored by chamber members. In return, they receive special advertising privileges such as decals on the van and radio and tv ads. We're looking forward to continue the VIBE next summer.
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